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Mobile Enterprise Services Poised for Growth in Emerging Markets

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February 05, 2010

Mobile Enterprise Services Poised for Growth in Emerging Markets

By Raju Shanbhag, TMCnet Contributor

As service providers in emerging markets realize the possibilities of mobile enterprise services, the industry is on its way for grow, predicts a new report from Pyramid.
According to the report, “Mobile Enterprise Services in Emerging Markets,” FMC and mobile broadband will be the main sources of revenue in this market.
“As in mature economies, fixed-mobile convergence is an important trend in the enterprise market in emerging economies,” Tim Keitel, analyst at large and author of the report said.
“By offering FMC services, operators can leverage their brands, channels, relationships, and infrastructure to increase revenue from business clients, create a closer customer relationship, lower churn, and create additional barriers to entry.”

In addition, mobile enterprise services help providers offer next-generation, cross-carrier mobile messaging solutions to customers – which have become necessary to remain competitive in the market.
According to the report, while there are 30 to 40 percent of employees with a mobile subscription in emerging markets, the penetration is only 5 to 20 percent. However, in developed markets, where penetration is much higher, there are only 25 to 35 percent of mobile broadband subscriptions for businesses.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Stefania Viscusi

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