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Elevate Digital Adds McCormick Place to Its Growing List of Customers
CHICAGO, IL, Feb 14, 2013 (MARKETWIRE via COMTEX) --
Elevate Digital recently partnered with Chicago's McCormick Place to
introduce 20 of their interactive digital displays into the nation's
largest convention center. The units were installed with the goal of
increasing attendee engagement and enriching the overall venue
experience.
Elevate Digital's interactive displays are designed to draw consumers
to an advertisement, creating a new platform for the out-of-home
category. For the first time, advertisers are able to connect with
attendees beyond an event. Users can take their picture and share via
email or social media directly from the digital display. These
branded photos increase the number of impressions and extend
sponsorship opportunities beyond the initial user. Since installation
at McCormick Place, nearly 15,000 photos have been taken and shared.
The interactive digital displays were placed strategically among the
building's 2.6 million square feet of exhibit space to help visitors
navigate the site. In addition to venue directions, the units provide
users with free information about transportation, city attractions
and more.
"We continue to expand the amenities that we offer our customers at
McCormick Place, so we are pleased to now have this interactive
technology available for attendees, exhibitors and show managers
throughout the facility," said David Causton, General Manager of
McCormick Place. "The flexibility of the technology allows the
screens to accommodate a variety of functionality that can be
custom-tailored to deliver relevant content to our customers."
The units in McCormick Place are the newest addition to the growing
list of interactive digital displays placed throughout Chicago. Other
venues include Soldier Field, Toyota Park and Milwaukee's BMO Harris
Bradley Center. Elevate Digital will continue to expand within the
Chicago market as well as in New York and Miami this summer.
"Our product was designed to benefit consumer, venue and advertiser
alike," said George Burciaga, CEO of Elevate Digital. "We look
forward to sharing our interactive technology with new venues and
advertisers."
About Elevate Digital
Elevate Digital interactive displays enable
advertisers to reach consumers through a leading edge, highly
engaging interactive medium. Elevate Digital display units are
designed for placement in both indoor and outdoor high-foot-traffic
locations and are available in multiple sizes and designed to meet
the particular needs of each location. For more information, visit
www.elevatedigital.com.
CONTACT:
Tracey Mendrek
Culloton Strategies
312-228-4790
Email Contact
SOURCE: Elevate Digital
http://www2.marketwire.com/mw/emailprcntct id=921803C57724AB02
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