[February 26, 2013]

AppDisco Exhibits at MWC 2013, Enhancing Korean Mobile Rewarding App's Status

Front-runner of the smartphone application developers, AppDisco Inc., (CEO: Jeong Soohwan, eng.adlatte.com) is exhibiting at Mobile World Congress (News - Alert) (MWC) in Barcelona, Spain from the 25^th to 28^th of February. AppDisco is the only company participating in MWC among Korean mobile advertising platforms.

During the exhibition, AppDisco demonstrates AdLatte, Asia's representative reward-based mobile advertising platform, with its slogan "Every Day is Pay Day with AdLatte". AppDisco also introduces its new service, Latte Screen, which was launched recently. Latte Screen is a reward-based mobile advertising lock screen thatutilizes a user's lock screen as an advertising platform. Users get rewarded when they unlock their smart device screens and be exposed to the advertisement on it.

Visitors will be able to see the new and various trends of reward based mobile advertising industry with these two products.

"Considering that AdLatte has achieved a growth rate of 10,000% in Korea and Japan within one year from its release, AdLatte has huge potential in the global market as well," said one of the attendees of MWC.

Jeong Soohwan, the CEO of AppDisco, explains, "Participating in MWC 2013 means a lot as it will help us to build a global network and brand awareness of AdLatte. During the exhibition, we have been exchanging valuable data and ideas with about 20 major companies and industry people. This event will boost our global expansion which is one of our main goals this year as a company."

(AppDisco Booth Information: App Planet Hall 8.1M22)

About AppDisco

AppDisco, headquartered in Seoul, South Korea, is a trendy, creative business venture that strives to give users a new and fun experience. AdLatte was the first movers of the mobile advertising industry in Korea. With unique ideas and passionate approach, AppDisco aims to help people understand the paradigm shift from web to mobile by developing original contents for smart devices.

For further information check www.eng.adlatte.com

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