Comcast Media Center's Radiance division, a provider of digital delivery systems for large, high-value digital assets, reportedly has integrated with Telestream.

 

Both companies are working towards the simplification of the AdDelivery workflow for distributing HD and SD advertising spots to broadcast and cable companies.

 

This agreement has enabled the automation of the entire spot delivery process including receipt, notification, tracking, previewing, reformatting and delivery to on-air servers.

 

This complete automation has been made possible through the use of a file-based workflow that eliminates the need for tape, reduces labor, handles costs as well as enforces quality control.

 

This partnership has also eliminated the need for additional expense for hardware or software as the spots are delivered in each destination's native file format ready for air.

 

Gary Traver, senior vice president and chief operating officer of Comcast Media Center (News - Alert) noted the importance of maintaining quality control without increasing the impact on resources or cost for its broadcast and cable customers.

 

According to Traver, the only way to achieve this goal is to eliminate manual efforts that are time-intensive and error-prone. The automation of the distribution process from end to end has built quality control into the system and eliminated the need for expensive human intervention at each step.

 

The automated transcoding of advertising spots has tremendously helped in the quality control, said Traver. Today, the customers want and expect to receive all of their ad spots in the format they prefer and with AdDelivery, manual transcoding, along with its cost and capacity for errors, becomes a thing of the past, he added.

 

The integration of AdDelivery with AdManager has benefited Brighthouse Networks, the seventh largest multiple cable system operator in the United States.

 

Richard Wilkins, senior technology manager advertising sales of Brighthouse Networks, said that this integration has allowed them to seamlessly take in content from providers at a consistent quality level.