Grab Networks has entered into a partnership with Adap.tv, creators of an online video advertising marketplace and the "onesource video ad management platform' for publishers to supply premium video inventory for buyers.

Although video marketing has grown a lot in the past few years, there has not been a platform that connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real-time. With its 'OneSource' (News - Alert) solution, adap.tv looks to eliminate this problem.

The adap.tv marketplace has numerous video streams already running through and Grab Networks is the latest partner to add its network. The adap.tv marketplace provides a straightforward transaction mechanism and full transparency for both buyers and sellers, consistent with Grab Networks' approach to the advertising market. With the help of adap.tv onesource online video ad-serving platform, Grab Networks will tap into high-quality online video content for more high-impact campaigns.

"We believe that adap.tv is leading the market in the right direction and that its marketplace creates a compelling vehicle to allow additional advertisers to reach our unique and engaged audience,' said Fred Singer, CEO of Grab Networks. 'By partnering with adap.tv, we hope to create incremental and recurring value for our network of content partners, publishers and advertisers."

The industry experts have estimated that online video advertising spend has been increasing steadily over the years. The trend is expected to be continued in 2010 as well. Premium, professionally produced online video is still in short supply and there is significant demand, states adap.tv.

Recently, the company announced enhancements to its suite of hosted services, to support customers in the production, management and syndication of video. The new capabilities will enable Grab's customers, which include over 700 media companies worldwide, to maximize the value of their video content with an SaaS (News - Alert) delivery model that provides optimized solutions. Grab hosted services allows media companies to benefit from the company's own distribution network.