Ensequencean interactive TV company announced that it has partnered with Softel, an interactive application streamer provider, broadcast automation vendor VDS and S & T a streamer provider for providing a single-source interactive TV platform for television service providers and programmers.

According to company sources the iTV Manager platform will be showcased at the Cable Show underway in Los Angeles.

In a release Aslam Khader, Ensequence (News - Alert) Chief Technology and Product Officer said, "We have been working with leading programmers and distributors to make TV content interactive for ten years. The Ensequence iTV Manager platform, which integrates with our partners' components, delivers our customers a truly comprehensive interactive TV offering that enables them to make as many ads and programs interactive as they like."

"Our customers can now easily, affordably and dependably deploy iTV in large volumes across cable, satellite and telco -- reaching 45 million viewers by the end of 2010," Khader added.

Ensequence iTV Manager makes creating and deploying of high volumes of interactive content easy. From template creation and managing content to scheduling and broadcast, Ensequence iTV Manager provides a comprehensive platform. This capability allows teams of any size to collaborate on the entire process of creating and deploying interactive television programming and advertising, explained company sources.

Ensequence has been striving to optimize seamless iTV integration by working diligently with Softel, S & T and VDS following its long association with these companies. Programmers and television service providers will work towards focusing on vendor sourcing and support.

According to company sources Ensequence will sell its partners' products with iTV Manager. It will then provide system-level integration, deployment support and ongoing support and maintenance services.

Ensequence enables programmers, advertisers, and service providers to make their content more powerful and engaging by making their TV content interactive. This reflects in increased programming ratings, advertising effectiveness and merchandise sales. The company simplifies the creation and deployment of interactive television content.

The Ensequence iTV Manager platform helps customers to deploy interactive TV experiences quickly, affordably and dependably across cable, satellite and telco service providers. The company caters to several programmers and distributors in the media industry including NBC Universal, MTV Networks, ESPN, Showtime, DISH Network, The Walt Disney Company, DirecTV (News - Alert) and Verizon.