TMCnews Featured Article
January 06, 2011
SpitFire's Predictive Dialer Enhances Communication in the Mortgage Industry
By Susan J. Campbell, TMCnet Contributing Editor
As a professional focused on driving success in the mortgage industry, you have had more than your fair share of frustrations in the last couple of years. The global economic downturn and the crash of the housing market do not have to seal your doom, however. These events may just signal that you need to change what you are doing to find qualified customers so you can continue to drive profitability.
SpitFire has a solution that may completely revolutionize the way you generate revenue and offer extensive opportunities for growth. The company’s predictive software enables you to pre-qualify prospects before you invest considerable time and resources into them. Predictive Software from SpitFire automates capabilities for you to shorten the time it takes to get to those promising deals. The Predictive Software gives you the power to contact hundreds, or even thousands of potential borrowers in your area each day.
The platform concentrates on collecting credit info and application processing automatically. As a result, you can focus more on closing the deal than actually finding it. Custom data that is designed specifically according to your business goals will help you create a direct path from prospect identification to closed deal. With the SpitFire solution, use pre-made data screens, or design your own. You can also take advantage of user-definable fields that allow you to customize the system to your specific operation.
Use the SpitFire predictive dialer to collect important information automatically. This will save your loan processors time and headache, while the system also transfers qualified callers directly to them for closing. If the individual is already a client, use the information to keep them aware of the latest interest rates, market conditions and more. Or, use the predictive dialer solution to conduct follow-up surveys and maintain loyalty programs. In short, this platform can streamline your processes so you can make customers happy while you drive revenue – everyone wins.
Setting and confirming appointments is important in any sales field. When you make SpitFire’s LoanCall software your booking agent, you can set appointments, confirm them and even send automatic reminders. The experience created not only streamlines processes for you and your company; it also delivers a better overall experience for the customer.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Juliana Kenny