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Insurance Agencies Find a Predictive Dialer That Understands Their Business

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March 31, 2011

Insurance Agencies Find a Predictive Dialer That Understands Their Business

By Tracey E. Schelmetic, TMCnet Contributor

If you run an insurance agency, chances are, cold-calling is an important tool for you. Cold-calling, while it can be an effective method to generate new business, is a lot of work. It's laborious, repetitive and can waste a lot of time if not streamlined to be as effective as possible. Though you may have the best agents in the world, everyone is slowed by the limitations of manually dialing the phone. You may have considered using a predictive dialer in the past, but dismissed it as not right for your insurance business.

That's where you would be wrong.

The predictive dialer, of course, is a piece of equipment that uses statistical algorithms to make the best use of agents' time in making outbound calls. Configured properly, predictive dialers can minimize the time that agents spend waiting between phone connections and conversations, while minimizing the wasted time of a prospect answering the phone when no agent is available – a so-called “abandoned call” (a downfall of the simple auto dialer). You know why it works for outbound calling: by dialing one number at a time manually, agents are only able to spend about 40 minutes an hour on active calls. While a simple auto dialer might improve that figure a little, you're likely to be alienating too many customers with abandoned calls. Predictive dialers that are well configured and specific to your industry, however, can increase agent utilization to 57 active minutes on the phone per hour.

So you know why you need it, but where do you go to find a predictive dialer vendor who understands your industry? OPC Marketing, with its predictive dialer system, can focus on improving the insurance industry. The company has an in-depth understanding of the complex process of prospecting for insurance business, and its predictive dialer solutions have a track record of helping insurance companies add millions in premium growth to their bottom lines.

Chances are, you have a complete portfolio of insurance and financial products such as life insurance, auto and property insurance, long-term care plans, group healthcare, defined benefit plans, 401ks, deferred compensation, commercial insurance and more. That's great, but it's pointless unless you find a way to reach the most people in the shortest possible time, to make your offers. This is where a high-quality computer-based dialing system, configured in an optimal way for your business, can help you obtain highly qualified sales opportunities, using computerized power to bolster your outbound calling.

The SpitFire predictive dialer software will automatically place outbound calls from a pre-loaded database list of numbers, on a single line or multiple line cards. To help you remain in compliance with “do-not-call” lists, these databases are scrubbed against the do-not-call databases when the list is first imported, helping your insurance business avoid costly non-compliance fines.

As your insurance business works hard to compete in a tight economy, predictive dialers can go a long way toward increasing the number of prospects contacted effectively. When agents make better use of their time, boosted by the power of predictive dialer technology, those extra minutes saved each hour can add up...and add to your bottom line.

Tracey Schelmetic is a contributing editor for TMCnet. To read more of Tracey's articles, please visit her columnist page.

Edited by Jamie Epstein

Technology Marketing Corporation

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