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Leverage a Predictive Dialer to Expand the Scope of Your Campaign

TMCnews Featured Article

December 27, 2011

Leverage a Predictive Dialer to Expand the Scope of Your Campaign

By Jamie Epstein, TMCnet Web Editor

Predictive dialers can be utilized to make a large amount of people aware of a particular promotion, upcoming event or even an emergency situation rapidly and at a cost-effective price. Currently, there are many players in the space and one of them is Voxco.

Headquartered in Montreal, Canada, with offices in the U.S., France, the U.K., Germany and Australia, the company caters to hundreds of customers in over 30 countries around the globe.

This company’s predictive dialer system can be implemented by market research firms, social research firms, the education, government and public sector industries as well as call centers to increase productivity while extending the potential reach of any given campaign.

Some of the features of this dialer include: call-back priorities that can easily configured, simple filtering of busy signals, faxes, answering machines, and wrong numbers, call routing functionality, time zone management, the monitoring of interviews via screen image and voice and the scripting of innovative capabilities including multimedia and transfer, according to the company.

Moreover, organizations can greatly reduce dropped calls, as the company claims to have a one percent drop rate. In addition, the predictive dialer can automatically adjust to changes, allowing for increased efficiency. Also, answered calls can be connected in as little as a second and various combinations of traditional switched telephone networks (PSTN) and IP (VoIP) are fully supported.

Earlier this month, TMCnet had the news that 54 U.S. state and territorial attorneys generals joined forces to author a letter that was sent to Congress stating that they are not pleased with a new bill that could potentially replace the existing Telephone Consumer Protection Act (TCPA).

The current bill does not allow businesses using certain communications technologies, including auto dialers and predictive dialers, to contact consumers unless they have been given permission previously, while the newly proposed bill referred to as the Mobile Informational Call Act of 2011 will allow dialers to contact consumers for solely informational calls on wireless phones and continue to make it illegal to use innovative technologies including predicative dialers for telemarketing reasons.

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin

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