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PCCC Staffers Continue to Leverage Predictive Dialers in Preparation for Tomorrow's Election Day

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November 05, 2012

PCCC Staffers Continue to Leverage Predictive Dialers in Preparation for Tomorrow's Election Day

By Jamie Epstein, TMCnet Web Editor

For anyone and everyone involved in election season, today marks the Monday before the day decisions are made, which equates to crunch time. Looking to remain as cost efficient as possible while driving American citizens to the polls in masses, predictive dialers are proving to be the vital connection between candidates and constituents, ultimately showing that one vote could enable newly appointed individuals to pull out a win over their competitor.

One organization who is realizing the multiple advantages associated with leveraging this dialer technology is the Progressive Change Campaign Committee. The committee has made its goal of powering nearly one million calls to ramp up those voting for various progressive candidates, and that is exactly where this dialer comes into play.

In a recent article featured on TECH President, Michael Snook, the PCCC's chief information officer, stated, “What we wanted to do here is to set up a system where we can take the scale of the national volunteer program, and still operate it with the level of focus and volunteer cultivation that you would normally get with physical offices, face-to-face.”

By using a combination of a predictive dialer with a paid call center, the PCCC made 395,720 phone calls in only a ten-day period last month. Yet, this isn’t the first time around the predictive dialer block for the firm, as it also used this dialing innovation in the 2010 primary cycle.

"It's volunteer-based and it's so efficient, we're able to do it as work without going over the federal limits on coordinated expenditures," added Snook."We're more deeply integrated with these campaigns, working with them directly and targeting their people.”

While he noted that the dialer his group is using, which is referred to as the Hubdialer, only works with a large group of dialers, Michael Henochowicz , president of SpitFire, told me in an exclusive interview that, “Spitfire Predictive Dialers works well with any amount of agents not only large.”

Just last month, the predictive dialer provides added new capabilities to its product that now powers preamble messaging, text-to-speech and APIs. By using the text-to-speech feature, customers can easily personalize each message to include the customer’s name, date, time and dollar amount; up to eight different text-to-speech insertions are currently present within this technology. All this vital data is also sent directly to the agent’s screen when the call is transferred to further the relationship and make it much more intimate.

Additionally, APIs can be leveraged within the predictive dialer to import, change and delete customer records in the dialer automatically. It also boasts the capability needed to add and update records automatically

While there are many predictive dialers currently on the market, businesses need one that is intuitive, extremely flexible and easy to use, and that is why countless organizations are continuing to turn to SpitFire.

To learn more about the company, click here.

Edited by Allison Boccamazzo

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