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Ensure Your Predictive Dialers Don't Break the Law

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January 02, 2013

Ensure Your Predictive Dialers Don't Break the Law

By Jamie Epstein, TMCnet Web Editor

A New Year allows us to wash our hands clean of any past misdoings in order to get a fresh start, rectifying mistakes we made and learning from them in 2013. One of those wrongs could have been leveraging a predictive dialer in a way in which it wasn’t following strict mandates, a costly mishap that could lead to fines and other adverse consequences that any business will then be forced to deal with.

Compliance regulations are plentiful within the dialer space and are enforced by the FCC (News - Alert). Yet, Congress first passed the Telephone Consumer Protection Act (TCPA) back in 1991 as a way to protect consumers from being burdened by a high number of unsolicited telephone marketing calls made to their homes. Shortly after that, the Federal Communications Commission (FCC) issued its rules that demand anyone making a marketing call via phone to your home must occur after 8 a.m. or before 9 pm and those making the outbound calls continuously update their lists via the National Do Not Call Registry, a list someone can easily join just by entering in their telephone number, in addition to other key elements.

Tim Segall, SoundBite’s chief technology officer, recently stated, “Compliance knowledge is not a burden, it’s a mandate.”

Similar to the way in which you pick out the best present for a colleague, family or friend, those in the contact center space must be provided with the type of technology that makes it easier to not go against hard set rules but rather configure their dialer to optimize results while simultaneously  meeting stringent requirements. Managing consumer opt-ins is a key way in which you can entice already interested prospects. Those that request more information are much more likely to review the details upon receiving them so enhancing these lists and maintaining TCPA compliance are vital to the overall success of a campaign.

Additionally, remaining up to date with these many and sometimes overwhelming numbers that are essentially your life line to communicating with these individuals will help you to save crucial time that can then be spent selling these consumers your suite of robust products.

SpitFire is a company that has created its predictive dialer from the ground up to automatically adjust to do not call-related rules as they change. In fact, its Enterprise Predictive Dialer can seamlessly integrate both inbound and outbound call center campaigns, boasts a high level of flexibility and is extremely user friendly.

To learn more about SpitFire, click here.

Want to learn more about SIP Trunking and how to integrate it into your current UC strategy? Don’t miss the SIP Trunking- UC Seminars collocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.

Edited by Brooke Neuman

Technology Marketing Corporation

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