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Illegal Use of Predictive Dialers Anger Animal Lovers

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January 07, 2013

Illegal Use of Predictive Dialers Anger Animal Lovers

By Jamie Epstein, TMCnet Web Editor

Have you ever sat down to enjoy your favorite comedy on television only to be interrupted by that extremely sad, Sarah McLachlan music filled commercial that displays abused animals to promote donations to the ASPCA, the American Society for the Prevention of Cruelty to Animals? While I would pay money just to never have to see the sad faces of these felines and dogs ever again, some people out there who have a soft spot for furry creatures are rethinking handing over funds after receiving an abundance of predictive dialer calls.

For over 10 years, Mark and Susan Fineman made it their mission to utilize some of their revenue to help the ASPCA. Yet after becoming increasingly annoyed due to phone calls almost every day from Telefund, a fundraiser for the ASPCA, the couple is rethinking if this is the ideal charity for them.

Already on the “Do Not Call List,” which allows only charities and politicians to contact individuals who have signed it in order to protect themselves from having to deal with countless telemarketing calls, Telefund is being accused of calling from unrecognized numbers. Even worse, if no contact is made, the company doesn’t even leave a voicemail to determine who the caller was. This isn’t the first time the fundraising group has received complaints and has already encountered problems that yield from continuously hanging up when the consumer actually goes to pick up the phone.

According to an article, the company has received an F rating from the Better Business Bureau for not resolving three complaints the BBB has received. Additionally, the BBB is blaming predictive dialing for the reason behind why consumers get so many hang ups from telemarketers.

The organization stated, “Predictive dialing is when a telemarketer’s automatic dialer simultaneously dials more phone numbers than the telemarketer can handle if all of the called parties pick up at the same time. Oftentimes, the first person to answer his or her phone is connected to the telemarketer, while the rest are disconnected.”

Yet this isn’t entirely true, as many predictive dialers such as those powered by SpitFire places outbound calls and connects the answered calls to available agents each and every time. SEP also closely monitors the call center volume and time per call and will automatically adjust the dial rate to reduce the amount of time agents spend waiting between conversations and the hold time for callers.

To find out more about SpitFire can protect your charity or political campaign from annoying the public rather than enticing them, click here now.

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Edited by Allison Boccamazzo

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