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Predictive Dialers Key to Political and Not-for-Profit Groups

TMCnews Featured Article


February 20, 2013

Predictive Dialers Key to Political and Not-for-Profit Groups

By Jamie Epstein, TMCnet Web Editor


Quick, ready for a pop quiz? What is one thing that both political and not-for-profit groups need to stay alive? Think you know the answer? It is fundraising of course—a major way that both of these organizations are able to remain afloat by raising money to support their specific causes. Without access to a predictive dialer however, it is likely that these campaigns won’t be able to reach as many individuals at such an efficient rate of speed.


While robocalling services are used by political parties as a cost-effective measure to deliver the view points of individual candidates directly to the ears of the public, these calls have proven time and time again to yield better results than other more costly advertising including TV, radio or snail mail. Calling a person as they sit at home can offer constituents a more intimate connection with those wishing to be elected and any questions they may have can then answered before it is time to cast their ballot. On the other hand, not-for-profits are increasingly turning to dialer technology as a way to ramp up donations they receive as well as educate people and make them aware of how they can take action and volunteer for whatever cause they happen to be fighting for.

In recent news, California-based dialer provider CallFire has seen first hand how successful integrating a dialer into political and not-for-profit scenarios has been and thus will be taking its real life experience and offering tips to attendees through a new webinar series. According to company officials, the webcasts will delve deep into the vitality of lead generation, breaking it down into several sections including cold calling, lead management and overall management tasks that must be completed each and every day in an organization.

Participants will also be able to listen in and learn how to keep a potential volunteer on the phone for a longer period of time, the importance of analytics that are typically powered by a next-generation dialer, and best practices in regards to developing predictive dialer campaigns according to individual business goals.

“We’re really excited to announce our fundraising webinar series,” Marketing Director Daniel Tawfik said in a statement. “We’ve worked with thousands of political and non-profits to put together a definitive best practice webinar series. The webinar will focus on how to integrate into an organization’s fundraising strategy.”

SpitFire is another provider deeply engulfed in the predictive dialer space that caters to dozens of industries including telemarketing, collections, customer service, financial services, automotive, home improvement, education, political and not-for-profit and truly realizes the impending need of clients to keep a competitive edge against others in their respective spaces. Its Enterprise Predictive Dialer boasts both inbound and outbound capabilities with a user-friendly interface that can be purchased at a price that won’t break the bank.

“Our predictive dialer also allows the dialing campaign manager to manually increase and decrease the amount of inbound and outbound calls on the fly, optimizing call center productivity every day,” the company’s website reveals. In addition, the dialer also utilizes highly accurate algorithms that can be adjusted in a very short period of time as needs change.

Dialer innovations not only offer not-for-profits and political teams a way to power their customized messages to as large a group as possible, but they can do this while resting assured that their budget won’t be squandered while seeing some pretty significant benefits.


Edited by Rachel Ramsey







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