TMCnews Featured Article

The Pedowitz Group, a specialist in revenue marketing, unveiled three new integrated, marketing packages that will enable clients to make profits from inbound and outbound marketing campaigns.

Jeff Pedowitz, president and CEO at The Pedowitz Group said, “For years, companies have been comfortable outsourcing IT, Web development and other media related projects. With revenue at the forefront of all business goals, companies need all-inclusive services that drive guaranteed results.”

The new marketing solutions are expected to help clients outsource various tactical and creative marketing services such as lead management, CRM consulting and E-mail marketing, so that they can focus on their business and core competencies.

Officials explained that each service package is customizable according to the budget and other needs. The packages are named Challenger, Leader and Visionary.

The Challenger package encompasses baseline assessments, content marketing services, lead nurturing strategy, E-mail campaign execution and reporting.

The Leader package covers all the features present in the Challenger package, but also includes inbound marketing, search engine optimization and search engine marketing integrated with marketing automation.

The third package, Visionary, includes all the components of the previous two packages, along with advanced inbound marketing plus a social media marketing program.

It is imperative for marketers to develop their lead generation channels and grow their revenues. It has, however, become difficult to attract and retain sales prospects and customers, as they are receiving numerous conflicting messages from various channels.  The present day digital marketer requires sophisticated methods to complete sales as quickly as possible.

To minimize clients’ marketing burden and to generate profitable leads, The Pedowitz Group is offering a unified marketing automation platform that helps manage and measure effectiveness of digital marketing campaigns.

In 2012, The Pedowitz Group, Demandbase, and global interactive marketing provider ExactTarget announced a strategic partnership to bring ExactTarget’s customers unique interactive marketing hub solutions for improving lead capture and demand generation.