In today's digital age, operators, service providers, advertisers and even marketers are finding it tough to propel themselves ahead of others. Hence words like customization and personalization are being bandied about by almost everyone who has something to sell. Companies are no different as they too are talking of personalized ads based on industry, company-size or named accounts, and Insightera's company-targeted advertising is a good example of this.
Determined to help marketers use big data and predictive analytics optimally, Insightera, provider of the first learning B2B personalization platform, decided to integrate its machine learning platform with the Google (News - Alert) Analytics reporting platform.
The combination is a powerful one. While Insightera's value-adding metrics help marketers by giving them a B2B analytics perspective to understand website visits, Google analytics gives a complete picture of what customers want, what they are looking for, what they like, what they buy - in fact it sort of traces the whole customer journey.
Insightera is reportedly the first learning B2B personalization software that helps marketers monetize their big data, capitalize on their existing assets by personalizing onsite experience based on the digital journey that the prospect makes.
Hence the integration gives marketers an opportunity for retargeting their ad campaigns on the prospects that matter. It gives them another chance to tailor their marketing activities, ad campaigns and direct them where they make the greatest impact by luring those who are really interested back to the site.
"We are excited to provide marketers with enhanced sales and marketing data with our Google Analytics integration and to create new opportunities for personalized content and retargeting campaigns," said Mickey Alon, CEO and co-founder of Insightera.
Fara Hain, director of Online Marketing at Zerto, a leader in disaster recovery and replication software for virtualized environments, claimed that the seamless integration saved time and money and a lot of headaches for marketers, as mined data was readily available. Results were also immediate with retargeting personalized ad campaigns and these results were measurable.
In conclusion he added, “This inventive integration is a great tool to help achieve our 2014 online marketing and sales goals."
Right now marketers are just skimming the surface of their marketing strategy potential, but who knows with the Insightera integration, things might well a lot different.
Edited by Cassandra Tucker