Social media has become essential for the success of any marketing campaign. Organizations looking to enhance sales turn to social media tools to spread the message to a larger group of customers and to generate leads through effective interactions.
Intelliverse (News - Alert), a provider of cloud communications solutions, is now helping organizations leverage social media for lead generation activities. The company has launched a new social media lead generation solution with several features to enhance the sales automation processes.
According to Intelliverse, much of the focus of social media services has been around customer retention and social customer-relationship management (Social CRM). Intelliverse’s new solution supports this trend and is designed to increase lead generation for all types of businesses.
The company explains that its product is different from competitive offerings because it adds a social selling solution to the existing suite of services for outside and inside sales teams, which already includes appointment setting, outbound prospecting services, and CRM-integrated communications applications.
“Social selling helps companies during each phase of the sales cycle,” said Sean Gordon, CEO of Intelliverse, in a statement. “Salespeople now have another channel to engage and connect with potential prospects as well as and stay aware of potential opportunities that surface within existing customers.”
Further, the new social media solution helps salespeople harness information online to gather relevant data, build and maintain relationships, improve selling productivity and ultimately close more deals.
Intelliverse has been active on the social media front for over a year. The company believes the success of its IntelliBuzz social media management and analytics and IntelliConnection sales automation solutions validates the impact of social media solutions in sales and marketing.
The new solution combines the capabilities of both of these services (IntelliBuzz and IntelliConnection), connecting top-of-funnel social sales intelligence with sales automation to boost insight-driven selling and to produce more conversations with interested contacts.
Edited by Blaise McNamee