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What is ReviMedia's LXP Platform?

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May 15, 2014

What is ReviMedia's LXP Platform?

By Lavanya Rathnam, TMCnet Contributing Writer

The Internet has changed the way people buy and sell goods. As a result, sellers have to come up with innovative ways to reach out to customers using different digital channels. One such medium to reach out to potential buyers is lead generation. In fact, this process has seen much success during the last few years, so many marketers are embracing it to expand their customer base.

The process of lead generation is difficult because marketers have to constantly look for new customers online. To simplify this lead generation, many companies have come up with complex software, and one such company is ReviMedia. This company is an online lead generation outfit that offers an innovative platform called LXP to automate lead generation.

LXP is an innovative platform that brings together publishers and lead buyers. It helps publishers to get better returns for their money by helping them optimize their campaigns. It makes it possible for publishers to easily switch between campaigns and verticals, so that they can manage multiple campaigns from the same platform. LXP also gives other advantages to publishers such as dynamic forms, Web properties and API integration. As for the lead buyers, they have complete control over their leads. They can get better leads that can eventually turn to higher conversion rates. Moreover, the platform offers better lead generation techniques such as verification, distribution, real-time reporting and round-the-clock support.

Due to these features, LXP is a popular choice among marketers today. To further popularize this product and to reach out to more customers, ReviMedia has come up with a new design and has also improved the performance of LXP's latest version. One major improvement has been the speed of lead auctioning and direct posting, so marketers can now follow-up on leads at a much faster rate than before.

All this augurs well for not just Internet marketers, but also for ReviMedia itself.

Edited by Rory J. Thompson

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