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OPC Marketing Ends Successful Year, Looks Foward to 2009

TMCnews Featured Article

December 30, 2008

OPC Marketing Ends Successful Year, Looks Foward to 2009

By Michelle Robart, TMCnet Editor

OPC Marketing, a provider of SPITFIRE brand predictive dialers, AutoDialer and Hybrid Dialer solutions for businesses, offers dialing software systems that out perform every other dialer in their class.

The company also provides business consulting, contact and customer acquisition lists, on-site installation, voice broadcasting and co-location services, long distance services, professional scripting and recording, custom databases and more.
This past year has proven to be a tough one for many businesses. However, despite the economic downturn, OPC Marketing has hit many milestones and has been able to continue its success in the auto dialer market.
Technology Marketing Corporation (TMCnet) takes a closer look at OPC Marketing’s accomplishments over the last 12 months with Erin Henochowicz, co-owner of OPC Marketing.
TMCnet: Looking back at 2008, how would you characterize the year for your company?
EH: Grateful! OPC Marketing is grateful to our customer base which continued to expand their systems and recommend SpitFire software.
TMCnet: What were the key trends that impacted your business?
EH: The need for Do Not Call management was very important to our customers. The SpitFire call center solutions allowed businesses that were manually dialing to use their existing CRM or industry specific applications while significantly increasing their productivity by three to four times.
TMCnet: What was your company’s biggest achievement in the past year?
EH: OPC Marketing has had several thrilling achievements in 2008. The launch of our IPBX phone system was an exciting addition to our product line. Also, valuable features were added to the SpitFire dialers while maintaining the original concept of being easy to operate, install and upgrade. We are extremely proud of our technical support team that was rated “exceptional” month after month by our customers.
TMCnet: What are your customers looking for in the coming year?  
EH: Customers are looking for full featured call center solutions that are affordable, easy to use and scalable. The SpitFire dialers are pre-configured, eliminating the need for costly on-site professional installation.
TMCnet: What can we expect to see from your company in the next 12 months?
EH: Features, Features, Features! OPC will continue to listen to the needs of our customers, grow our product line and provide exceptional support.
TMCnet: Do you think a new administration in Washington, D.C. will be good for the communications industry? If so, how? If not, why not?  
EH: It is hard to determine how the new administration will affect the communications industry; however SpitFire offers call center solutions that facilitate the much needed economic growth of small to mid-size companies. We look forward to 2009!
TMCnet: In your view, please describe the future of the IP communications industry.
EH: As IP technology continues to evolve, the opportunity for new products and exciting product enhancements are created. IP solutions offer a remote technology that has become a reliable way to drive operating costs down. The need for large call centers all under one roof is no longer necessary because agents can work from anywhere in the world while companies can monitor and record conversations over IP.  
TMCnet: If you had to make one bold prediction for 2009, what would it be?   
EH: While consumer debt continues to rise during the economic crisis, we expect to see a spike in the number of collection agencies and loan modification companies. As a result, these industries will require affordable predictive dialing technology and phone systems to efficiently contact debtors.  

Michelle Robart is a contributing editor for TMCnet. To read more of Michelle's articles, please visit her columnist page.

Edited by Michelle Robart

Technology Marketing Corporation

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