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Predictive Dialers Helping Small Businesses Survive

TMCnews Featured Article

March 24, 2009

Predictive Dialers Helping Small Businesses Survive

By Stefania Viscusi, Assignment Desk, Content Management

Small businesses are under pressure more than ever with the current economic downturn, to stay ahead of their competition and find ways to succeed without needing the same resources and capital as their larger counter parts.
While communications with customers is key to success, outreach can be a time consuming and expensive task if not properly executed. Through the use of predictive dialer technology, it is possible to automate calling tasks while remaining in compliance.

This is especially advantageous for smaller businesses because it can allow their call centers to complete more tasks on a daily basis and allows them to stand out to customers, even among their larger competitors.
Predictive dialers also help to increase agent efficiency and boost productivity levels because they eliminate dead time between calls and only transfer calls when a live person on the other end.
OPC Marketing’s SpitFire Predictive Dialer (SPD) is computer-based and automatically dials calls based on the amount of live agents available to take calls. Using an autodialer like OPC Marketing’s not only makes it possible for companies to dial numbers automatically, but it also offers a number of uses for customer including delivering sales invitations, surveys, notifications, appointment reminders, and more.
SpitFire provide all the same features and functionalities larger businesses enjoy and provides an advantage of up to 400 percent talk time for calling campaigns. The SpitFire family of offerings are also VoIP ready so company’s have the choice to set up their SpitFire software on either analog, digital T-1's or VoIP.
The database list that SpitFire uses to automatically place outbound calls is scrubbed against the “Do-not-call” Federal dataset which managed by the Federal Trade Commission (FTC (News - Alert)) so small businesses can also rest assured that they remain in compliance and wont be subject to any heavy fees from violation.
In addition, SpitFire's call campaign management functionality provides reports on the success of phone numbers contacted and keeps track of the calls that weren’t completed so future attempts can be made.
A recent report from Forrester Research “Proactive Outbound Notification Saves Money” notes the importance of outbound notification for addressing new channels and consumer preferences – ultimately saving on carrier costs, staffing and infrastructure costs.
For more, be sure to check out the Predictive Dialer channel on TMCnet.

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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