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OPC Marketing: Where Are Predictive Dialers Now?

TMCnews Featured Article

August 12, 2009

OPC Marketing: Where Are Predictive Dialers Now?

By Stefania Viscusi, Assignment Desk, Content Management

Predictive dialer technology, which touts the ability to save companies time and money on outbound call campaigns, made giant headlines just one year ago as the end neared for the U.S. presidential races and campaigners fought to win over voters.

Now, with November, and a non-election season around the corner, I reached out to Erin Henochowicz, co-owner of Addison, Texas-based OPC Marketing, a provider of predictive and auto dialer software, to find out where the buzz in predictive dialer technology currently lies.
OPC Marketing’s "SpitFire" line of predictive dialer offers computer-based dialing of outbound call based on a pre-loaded list of numbers that are scrubbed against the “Do-Not-Call” federal dataset.
According to Henochowicz, one of the areas where the company’s SpitFire predictive dialers have seen increased use is for appointment reminders and verifications.
Henochowicz said that since “no shows” cost businesses a great deal of money, using a predictive dialer to verify appointments and to confirm dates and times, can help company’s to combat this possible loss and even increase their bottom line. 
In addition, the professional follow-up capabilities offered by a predictive dialer have been well received by customers who appreciate reminders and the ability to reschedule appointments when necessary.
Henochowicz also said that last quarter, 10 percent of OPC Marketing’s customers were made up of service companies using predictive and/or auto dialers. These companies are attributing their increased use of predictive dialers to the productivity benefits and increased revenues they can achieve through use of the technology.
In addition to the services industry, Henochowicz also said that the company’s SpitFire Dialers are being utilized by nonprofit organizations, collections, schools, unions, mortgage lenders, insurance companies and retailers.
For more, check out the Predictive Dialer channel on TMCnet.

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Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Michael Dinan

Technology Marketing Corporation

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