Although phone scams seem to have been increasing despite the do-not-call registry, the American Teleservices Association (ATA) feels that criminal activities cannot be directly linked to do-not-call lists and has defended the work of the Federal Trade Commission (FTC) in this regard.
Since FTC (News - Alert) introduced the do-not call registry, legitimate companies are calling less and are adhering to the rules set by the FTC. But illegitimate companies feel that they are not bound by such rules and continue calling customers even if they are registered on the do-not call registry.
“Unfortunately, there are illegitimate practitioners in every industry including telemarketing, and in economic times like these, phone fraud is certainly on the rise just like all forms of criminal activity.” explained ATA CEO Tim Searcy. “We agree that the do-not-call registry is clearly working to ensure that consumers can opt out of commerce channels at their sole discretion.”
With a list containing more than 189 million telephone numbers from consumers who do not want to be contacted by telemarketers, the FTC’s Web site deems the National Do Not Call (DNC) Registry a success. If a customer does not want to be contacted, the FTC’s DNC Registry helps legitimate call center operations screen out those consumers.
Recently, Charlton announced that it is the first company to be accredited by the American Teleservices Association Self Regulatory Organization. The American Teleservices Organization created the ATA-SRO in 2008 to monitor member firms’ compliance with rules defining appropriate teleservices techniques including sales methods, call times and compliance with do-not-call regulations.
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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Stefania Viscusi