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Why Predictive Dialing Is Essential for Small Businesses

TMCnews Featured Article

November 18, 2009

Why Predictive Dialing Is Essential for Small Businesses

By Kelly McGuire, TMCnet Editor

It’s obvious to see why a predictive dialer, like OPC Marketing’s SpitFire Predictive Dialer, is helps large companies and enterprises escalate their businesses to the next level. With the ability to run multiple calling campaigns simultaneously, larger enterprises can benefit by using a system such as OPC’s to reach a larger customer base in a shorter amount of time.

For small businesses that are seeing the effects of a tightened economy, utilizing a predictive dialer like OPC’s offers a unique way to stay on top of the maelstrom that is today’s economy. 

However, the issue lies in pricing; for larger enterprises, the financial resources, cash and capital are often more plentiful than in a smaller business trying to stay afloat. But, with the affordability of OPC’s system, small businesses can be the big business experience without burning a hole in their smaller budgeted wallets.

And, in order to grow a small business, improving and, therefore, expanding communication to new customers as a way to drive traffic and grow a smaller business is the main objective. Since OPC’s predictive dialer can manage customer outreach on a multiple call base, so that calls can be automated and customers can be reached. 

In an environment where larger enterprises are slowly creeping up the professional ladder, smaller businesses deploying a predictive dialer will allow their call centers to complete more tasks on a daily basis and, thus, stand out to customers, creating fierce competition for the super majors. 

OPC Marketing’s SpitFire predictive dialer is computer-based and automatically dials calls based on the amount of live sales agents able to take the call. The system also eliminates any down time, especially essential for smaller businesses looking to maximize on their ROI.

SpitFire provide all the same features and functionalities larger businesses enjoy and provides an advantage of up to 400 percent talk time for calling campaigns.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire

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