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OPC Marketing Helping Users Switch from Auto to Predictive Dialer

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December 18, 2009

OPC Marketing Helping Users Switch from Auto to Predictive Dialer

By Kelly McGuire, TMCnet Editor

With the current changes in auto dialer laws, namely requiring pre-consent of every consumer or individual that a telemarketer is calling, there’s been a major change in how auto dialing is viewed, and how the new restrictions have changed operations for many companies.

That being said, predictive dialer manufacturer OPC Marketing has devoted much of its time to migrate the company’s current auto dialer customers over to the SpitFire predictive dialer system. 

In a recent interview with TMCnet, Michael Henochowicz, president of OPC Marketing, said that on the predictive side, it’s not illegal to use, as long as you adhere to several aspects, including drop rates, of which OPC’s systems do.

Henchowicz did say, however, that auto dialers are okay to use in various applications, such as non-profit organizations, notifications, deliveries and schools, to name a few. But for telemarketers, auto dialers just aren’t cutting it anymore.

“We have also found that the percentage of return changes pretty dramatically when you use predictive compared to an auto,” Henchowicz said, adding that an auto gives you only about a quarter, or two tenths of a response rate, compared to a predictive that is much higher.

“We are finding that the companies that are changing over, we’re finding that the return on investment is much higher,” he added.

In order to create this migration, OPC put a program together that offers credit towards an OPC SpitFire predictive dialer system regardless of what auto dialer system you have. According to Henchowicz, the response has been great. “Companies are really excited to be able to do this,” he said, adding that most companies are trying to do this as soon as possible.

With OPC’s assistance, customers are becoming educated on the difference between the auto dialer they’ve been using and the new predictive they are adopting. 

“Naturally when they see the difference in the response, and how it affects their business, they won’t go back [to auto dialer],” Henchowicz said.

In addition to educating users on how using a predictive dialer can help a company’s business, investment and the fact that OPC is giving each customer a credit comes in to play.

Ultimately, switching from an auto dialer to a predictive can drastically increase a company’s productivity.

“[Using a predictive dialer] will change [a company’s] bottom line and return on investment,” Henchowicz said. “[Users] will be able to control and monitor each person on the found to see what they’re really producing and how effective each of them is in a really short period of time.”

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire

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