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OPC Marketing Discusses 2009 Progress, Big Announcement Planned for 2010

TMCnews Featured Article


December 30, 2009

OPC Marketing Discusses 2009 Progress, Big Announcement Planned for 2010

By Kelly McGuire, TMCnet Editor


No matter how big or small, every company has experienced some effects of the current economic recession. Whether its downsizing or budget cuts or complete department terminations, the recession has been weighing heavily on the shoulders of those trying to hold up the professional world.


And, in a recent interview with TMCnet, Michael Henochowicz, president of predictive dialer manufacturer, OPC marketing, said that after the fourth quarter of 2008, business really changed and the company was unsure of what to expect for the 2009 business year. However, despite the unnerving entry into 2009, the year turned out to be beneficial and opportunistic for a company that expanded its customer base, and created a dynamic system to blow the New Year – 2010 – away. 

“Naturally, with everything going on in the economy we really didn’t know what to expect [for 2009],” Henochowicz said. “I think we’re actually pleasantly surprised and our business actually has been a lot better than we expected.”

“We’ve continued to broaden our market share across all different types of industries, whether it’s business to consumer or business to business,” he added. 

In fact, OPC’s customers, some of which have been doing business with the dialer company for over 10 years, have continued to purchase and grow. 

And, for those companies, and potential new customers, that needed to downsize, OPC was a place they turned to for cost effective systems that allowed for continued success.

“The only way they could get the efficiencies was by purchasing automated systems like our predictive dialers and the automated systems,” Henochowicz said.

Going forward, the company’s planned new system release in 2010 will create an even larger customer base, with its ability to cater to more than just the SMBs its current systems do now. 

“We will be launching our new enterprise product next year, our new enterprise predictive system,” Henochowicz said. “this new product will be able to handle much larger call centers, but without losing the abilities that we have on the current products, which is why our products are so popular – our ease of install, ease of use and ease of support.”

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire







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