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OPC's President Talks Recession: Suffering Downsizing, Companies Turned to Predictive Dialer Systems

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January 06, 2010

OPC's President Talks Recession: Suffering Downsizing, Companies Turned to Predictive Dialer Systems

By Kelly McGuire, TMCnet Editor

In continuing with last week’s discussion on predictive dialer manufacturer, OPC marketing’s 2009 progress, Michael Henochowicz, president, tells TMCnet in a recent interview about how the recession affected the company’s performance.

“Naturally people did stop purchasing,” Henochowicz said, adding that with the company’s customer base being largely in the sales area, OPC saw many companies feeling the effects of the recession by letting many employees go. 

However, while some purchasing was diminished and employees were laid off, companies needed to turn to technology to compensate for the lower number of workers.

“Because our systems are set up where we don’t have to go in and install [and they’re] preconfigured, and the customer actually installs it themselves, they can be up and running within an hour,” Henochowicz said. “So, there’s no out of pocket expense for them, companies were able to use less people to create a lot more.” 

“As you know, predictive dialers give you four times the efficiency compared to manual dialing, as well as to add in the no calls, it’s virtually impossible to telemarket manually today,” he added. 

So, while there was a slight shift in success, in that companies were scaling back, companies were simultaneously turning to system’s like OPC Marketing’s SpitFire predictive dialer to fulfill their staffing and calling needs. 

“Companies that were laying off people were having to embrace more technology in order to keep their sales,” Henochowicz said. “What our technology did was help these companies get back to where they were trying to be.”

And, since the systems are seamless with phone systems, implementing a predictive dialer system is a fast, easy and efficient way to balance how the economy yielded difficult times for many of OPC’s customers.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire

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