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GetResponse Announces Results of its E-mail Marketing and Social Media Integration Report

TMCnews Featured Article


June 23, 2010

GetResponse Announces Results of its E-mail Marketing and Social Media Integration Report

By Anshu Shrivastava, TMCnet Contributor


GetResponse, an e-mail marketing provider for the small- to medium-size business sector and flagship product of online solutions provider Implix, has announced the results of its "Email Marketing and Social Media Integration Report."

 
The GetResponse study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn, and Digg in almost 500 million e-mails sent by 19,149 GetResponse customers.
 
In comparison to emails without a social sharing option, email messages that included a social sharing option generated 30 percent higher click-through-rates, according to the report. And, the messages with three or more sharing options generated 55 percent higher CTRs.
 
The report noted that emails with a Twitter sharing option returned over 40 percent higher CTRs than messages without any social media links. This indicated that the benefits of sharing may be vastly underestimated, observed the report.
 
"The impressive 55 percent CTR increase achieved by adding social sharing options tells us it's not enough to integrate campaigns with social media networks -- the power is in sharing," Simon Grabowski, founder of GetResponse and CEO at Implix.
 
Providing example that Twitter users are posting 55 million tweets per day, and Facebook (News - Alert) has over 400 million active users worldwide, each with about 130 'friends', Grabowski said that many of these million of users are potential ambassadors of the customers' brands.
 
"Imagine the impact on campaign results if every recipient shared a message with 130 friends, and so on and so on! The best part is that there's no added cost to include social media sharing, so it's pure ROI," Grabowski added.
 
Additionally, the report also found that 60 percent of all social e-mails included only one sharing icon, and only 11.2 percent of social emails included 3 icons or more. Twitter was the most popular social sharing option, included in 67.2 percent of all social emails; Facebook came in a close second at 62.7 percent.
 
Nearly 19 percent of SMB marketers, including GetResponse users, used the Twitter integration feature -- linked their campaigns to Twitter -- at least once. And, only 13.5 percent included social sharing options, according to the findings of the report.
 
Earlier this year in April, Implix announced expansion of the media-rich feature set of GetResponse.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Marisa Torrieri







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