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Insurance Telemarketing Gets Easier with the Predictive Dialer

TMCnews Featured Article


August 15, 2007

Insurance Telemarketing Gets Easier with the Predictive Dialer

By Stefania Viscusi, Assignment Desk, Content Management


Competition in the insurance and financial industries continues to climb, it’s becoming more and more essential that carriers and agents offer services that satisfy the policy holder’s needs and keep them interested.
 
With so many offers and promises for the best rates and solutions, it becomes important for carriers to focus on the processes and solutions that will give them a leading advantage over their competitors. Focusing on the customer and delivering services that are faster, more personalized and done at a much more efficient pace, is key.

 
The Insurance Agencies call center is usually the first and main contact point for clients; it becomes critical that systems for contacting more people in a more productive way and improved management of overall offerings are optimal. Especially since Agencies offerings today cross over into so many financial arenas-- life, accident, health, IRA’s, stocks and bonds and more.
 
Predictive dialers incorporate a computerized dialing system using software algorithms that help to increase and manage the opportunity for sales, since many more live contacts are able to be called automatically than those agents who manually dial from a possibly out-dated list or one which has not been checked against the National Do-Not-Call list, can dial.
 
With the technology included in a predictive dialer, and faster more organized computerized dialing, campaigns can become successful, even optimizing sales pitches through personalization and on screen scripts to further drive the call centers efforts to fill real client needs.
 
The predictive dialer truly eliminates “dead” time associated with the need to dial manually, and gives agents in the insurance industry more time to talk with “live” prospects and increase their opportunities for a financial product fit resulting in a sale..
 
OPC Marketing's award winning SpitFire predictive dialer solutions make it easier for agents to successfully and efficiently communicate with clients, regardless of the specific campaign they are associated with. According to the company, statistics show an increase in sales as much as 400 percent using SpitFire predictive dialer technology. Remember how long it used to take to dial 100 people manually?
 
Since SpitFire is easy to use it eliminates training time on the various systems and information once required to call clients for separate needs. Instead, the process becomes a much easier task with the predictive dialer solution in place as agents need only load up the sales pitch that corresponds with the campaign as well as a calling list, and a screen with the information they need for the call pops up, ready to use. If it is a list of existing customers, then the Do-Not-Call restrictions do not apply. If it is a new list of prospects it will automatically be cleared (aka scrubbed) of anyone who may have joined this list upon list import.
 
When those in the insurance industry pair their call center with a predictive dialer solution, processes become much easier and efficient and the competitive advantage required to take lead in the increasingly competitive marketplace becomes possible.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
 







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