Many operators are struggling to keep up with the growing demands of mobile social networking. Users are sending instant messages, sharing content and collaborating using various media, and they expect the same level of service they get from their ISPs. One of the most significant responses to these challenges has been Rich Communication Suite (News - Alert) (RCS).
RCS gives mobile operators the opportunity to leverage key assets and capabilities to deliver high-quality and innovative communications services. These developments will strengthen the relationship with their customers and add the ability to increase the revenue opportunity from advanced personal communications by offering services consumers really want.
RCS solutions bring the best of popular Internet services and operators communications methods together, embedded in your customers’ mobile devices. You can offer your customers exciting, feature-rich capabilities that make their mobiles even more central to their personal and business lives, including rich call, allowing customers to exchange rich media content such as video and photos during a phone call, rich messaging, bringing together multiple messaging systems like SMS, IM (instant messaging), MMS and e-mail into a single user experience, and enhanced address book, building multimedia, RCS presence information and capability status for social networks into your existing address book, so customers can access all their communications services with a glance at their contacts.
RCS is the ideal IP-based solution to move operators to the next generation of messaging. Providing users with additional features not available using today’s SMS and MMS technologies, RCS offers an innovative set of features designed to enhance existing services. For example, subscribers can conduct individual and group chat sessions and exchange images or videos during voice calls or chats.
RCS and Voice over Long Term Evolution (VoLTE) share the same IP Multimedia Subsystem (News - Alert) (IMS) investment and leverage the same IMS capabilities. Wider and large scale IMS deployment, interoperability between different terminal vendor RCS clients and RCS service interworking between operators are the key aims of the RCS initiative.
VoLTE has become a business necessity. Only a couple of years ago many people believed that legacy 2G/3G circuit voice was adequate for 4G LTE (News - Alert) subscribers. Since that time operators have realized the value of VoLTE. Implementing VoLTE can help them continue to enjoy strong revenues from mobile voice and introduce new services that increase revenue and reduce churn. VoLTE enables new services beyond traditional mobile telephony. With VoLTE, smartphones and tablets remain in the 4G LTE network even during voice calls, allowing new services such as video-communications and converged IP messaging to be delivered.
Edited by Rachel Ramsey