Despite the proliferation of social networking and outlets by which to reach out to friends and family, voice is still the top ranked application across the globe when it comes to communications. While pictures and a “like” are easy ways to let someone know you’re in their life, nothing quite compares to hearing someone’s voice.
That’s the point Roamware discusses in regards to voice providers and how to better reach their immigrant customers. With the total number of migrants on the international level reaching 43 percent within the last decade, that number reflects a move towards a developed country for work and education purpose. Thus, it’s no surprise then that these emigrants are richer than their home country friends and family members. This comes with spending power, and it has been documented that one out of every three dollars spent on residential telecommunications services in the U.S. in 2009 came from U.S. ethnic communities.
That is no statistic that voice providers should scoff at. How can voice providers, then, better speak to a culturally diverse demographic?
A lot of the technologies utilized to keep in touch are reliant on IP; technologies such as Skype, Google (News - Alert) Talk, Calling Cards and most video chat platforms. The variable that poses the challenge is the product by which these groups of people need access to in order to take advantage of low-cost IP technologies. Unfortunately, with IP being so cheap, the equipment to use it isn’t so much, so it is up to the providers to offer a product that allows both user and at-home family to stay connected, literally and figuratively.
With such a large group of immigrants seeking a low-cost solution to communicate, it behooves providers to also offer the product to make it all happen. Such a product shouldn’t require someone sitting in front of a monitor waiting for a call. With mobile technology and communication being what it is – a common tool that has applications to utilize these technologies – inexpensive is key.
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Edited by Jamie Epstein