Thanks to expanding wireless broadband networks and increasingly feature-rich and user-friendly smartphones, more work especially sales-related tasks are going truly mobile instead of waiting to stop at hotspots with laptops or getting back to employers’ or home offices.
Salesforce.com, which has long been on the cutting edge of developing sales-oriented CRM applications, will logically enough be offering its Chatter collaboration platform for wireless devices beginning by the end of 2010/early 2011.
Scott Holden, Director, Product Marketing, Salesforce.com told TMCnet those versions of Chatter is due on Android, BlackBerry (News - Alert), iPhone and iPad in the next six months. Salesforce.com already offers BlackBerry, iPhone, iPad and Windows Mobile versions of Salesforce CRM.
The Chatter mobile solution alerts users so that they never miss critical updates. Users can set Chatter notifications to push them to their wireless devices. They can decide what information warrants an alert and when they want to be notified. The Chatter solution also has offline access. A desktop client syncs with feeds so that one can view this information on their laptops, even when one is not connected to the Internet.
Chatter, which was released in June 2010 helps companies foster internal collaboration and lets every individual stay on top of the information they need to do their job, whether it’s data about the accounts and sales deals they care about or status updates and questions from coworkers, reports Holden. Chatter makes it easier for firms to get a comprehensive view of one’s business quickly and in real-time.
Chatter also enables companies to connect to social media by bringing in Facebook (News - Alert) and Twitter feeds and comment and tweet inside Chatter within context of different groups, such as one team on customer service and another on business development. Chatter also has APIs that tap into other web applications where there are conversations happening such as Expedia (News - Alert) TripAdvisor that can be fed in, monitored and responded to.
“With tools like Chatter social media can have an enormous impact within a company,” says Holden.
Chatter is already proving to be a popular tool. Seesmic, which develops social networking clients, is integrating Chatter into its platform.
“We're doing our best to help make the enterprise field social, and looking to provide an offering to over 20,000 Salesforce customers,” says the firm’s blog.
Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.
Edited by Juliana Kenny