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ApartmentSmart.com Now Has New Sales Software with DocuSign for Salesforce

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TMCnews Featured Article


November 10, 2010

ApartmentSmart.com Now Has New Sales Software with DocuSign for Salesforce

By Calvin Azuri, TMCnet Contributor


DocuSign is one of the global leaders in electronic signatures. The company recently announced that ApartmentSmart.com, which is now the nation’s largest affordable housing and assistance directory,  deployed DocuSign for Salesforce via AppExchange 2 to quickly complete more than 2,500 customer contracts annually in the cloud. ApartmentSmart chose the DocuSign for Salesforce electronic signature service because it could depend on the robust feature set and seamless integration with Salesforce CRM. Built using Force.com, the enterprise cloud computing platform, DocuSign for Salesforce is immediately available for test drive and deployment on the AppExchange 2 cloud computing marketplace at http://www.salesforce.com/appexchange/.


In a release, Steve King, president and CEO of DocuSign said that “It’s a win-win. With DocuSign for Salesforce, ApartmentSmart can now contract with owners and property managers faster to advertise vacancies sooner so the length of time a property is vacant and not producing income is minimized. And, renters win by having a greater selection of safe, affordable housing to choose from. We anticipate a growing number of adopters in the online advertising and property management space as the integration of DocuSign with Salesforce significantly streamlines workflows and reduces costs by automating and managing the contract signing process.”

ApartmentSmart can now manage the entire contracting process from within Salesforce by using DocuSign. Seamlessly integrated within ApartmentSmart’s Salesforce CRM, DocuSign for Salesforce increases productivity, enhances customer satisfaction and reduces the average turnaround of contracts from days to minutes. When in Salesforce, sales can click on the DocuSign tab, quickly tag (News - Alert) the contract with drag and drop Sign Here tabs and data fields, and press “send.” ApartmentSmart customers receive an e-mail notification, adopt an electronic signature and return the completed application within minutes.

Kendall Collins, chief marketing officer at salesforce.com said that “Property managers and owners are using mobile tools and social networks in real-time to run their businesses. By employing DocuSign for Salesforce, ApartmentSmart can now securely work through the contract workflow process in the cloud without leaving Salesforce, allowing them to provide users the most advanced up-to-date access to quality housing information.”

Demonstrations of DocuSign for Salesforce will be available at DocuSign booth #825 at Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco on December 6-9, 2010. To learn more about DocuSign for Salesforce, visit http://www.docusign.com/dsfsf


Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Juliana Kenny