India’s mobile workforce is projected to reach 205 million by 2015 with nearly two-thirds of it using smartphone devices, according to a report released by Springboard Research.
The report notes that the country is emerging as one of the world’s largest and fastest growing mobile subscriber bases; however, enterprise adoption of mobile strategies still remains a challenge.
For companies riding high on a mobile enterprise strategy, Springboard Research’s report suggests a four-phased roadmap -- Conventional Mobility; Automated workforce; Always Connected; and Pervasive Mobility.
Conventional Mobility includes basic apps such as email, messaging, contacts and calendar; while Automated workforce includes apps that extend real-time communication and collaboration capabilities to employees anytime, anywhere and across any device.
The third roadmap, Always connected, features apps that extend real-time communication and collaboration capabilities to employees anytime, anywhere and across any device.
Springboard Research’s report suggests that Pervasive Mobility includes apps that integrate function-specific applications to enhance brand image and bring efficiencies in internal operations such as finance and human resources.
The report notes that with today’s consumers becoming increasingly mobile and well-informed, enterprises must follow suit. This new report believes that a mobile enterprise can experience a range of business benefits including operational efficiency and enhanced customer interaction and engagement.
“The resulting upside in productivity, revenue and market share cannot be ignored by Indian CXOs,” according to the report.
“We are in the post-PC era where the most important apps are being developed on the mobile platform first,” salesforce.com said, adding that to survive in a competitive business environment, disciplines like sales, customer service, marketing, finance, and HR need access to real-time information.
The mobile apps such as Salesforce Mobile and Chatter Mobile enable enterprise customers to stay connected with their business via devices such as the iPad, iPhone, Blackberry and Android.
Last month, Forrester Research (News - Alert) acquired Springboard Research, a former division of Knowledge Platform.
Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Juliana Kenny