Infogroup’s OneSource (News - Alert) division has integrated the U.K. version of its award winning customized prospecting solution, iSell, with the premier CRM solution Salesforce.com (News - Alert).

Delivering business and sales intelligence on millions of companies and executives worldwide, OneSource optimizes clients’ sales and marketing efforts and assists with business-to-business research activities.

Powered by OneSource’s LiveContent Platform, iSell enables sales professionals to easily gather relevant business information and sales triggers for their accounts within a single system, reducing the time and therefore cost of selling.

LiveContent Platform combines information from more than 50 premium content suppliers and thousands of information feeds including social media sources such as LinkedIn (News - Alert).

Account and contact information taken from a range of best-of-breed content sources as well as from social media and websites are delivered by iSell.

iSell identifies triggers that alert sales professionals when to call and what to discuss with their most valuable prospects. This features helps sales professionals to track their ideal targets based on their profile but from within the Salesforce.com environment.

“iSell UK for Salesforce.com is a revolutionary tool for selling,” said Phil Garlick, President of OneSource, in a press release. “Salespeople using iSell UK will be the first to respond to potential sales opportunities in the marketplace. By presenting iSell and its trigger technology right within Salesforce.com, we allow them to respond quickly and effectively by utilizing all of the information in their CRM to conduct the most compelling follow-up.”

In related news, OneSource, an Infogroup company, announced feature enhancements to its award-winning iSell sales solution, which improves sales productivity by optimizing the sales prospecting process.

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