For companies in the telecom industry, keeping up with the incredibly large social media outlet – especially as it continues to evolve – increases both time and performance for these telecom companies, but also – and more importantly – for its customers.
With last month’s customer relationship management, or “CRM,” software provider
“Salesforce Chatter,” companies were given the ability to collaborate in real time with a secure, private social network for their business.
And, the release of the “Facebook (News
) for professionals” seemed to cause a stir in many competitors trying to stay on the ball, and on top of the social media market.
That being said, open source CRM
provider, SugarCRM (News
), a known competitor to Salesforce.com just announced plans to open a platform for third-party Web integration with LinkedIn, Jigsaw and Hoover.
Through this new service, which SugarCRM calls “Cloud Connects” the service is part of a broad upgrade that SugarCRM recently
launched which included many new features, one of which is the Cloud Connects.
What’s more, included in Cloud Connects are new features that include social feeds that provide statuses, alerts and notifications that resemble similar formats and functionalities found in popular social media sites like Facebook.
to an article from Enterprise Resource Planning, the Cloud Connects may be the most significant upgrade in the SugarCRM 5.5 release. With its many new features, users can interact with other employees, management and team members in a new wave of communication.
Some of the new features of the Cloud Connects include:
Social Feeds – an active stream of status updates, alerts and notifications for users of the social platform
Mobile Studio – customize your mobile device with this administrator capability to interact on your phone
Dynamic Teams – in order to work together on projects, users can add multiple individuals to a CRM recorder
My Portal Dashlet – view external Web site information with this functionality
Which social media platform will take over mainstream more is hard to tell. One thing is for certain however: both of these CRM providers know just how to stir the pot, and cater to the needs of the consumer.