Social Media Strategies, a conference on social business, social marketing, advertising and optimization, announced that Kendall Collins, chief marketing officer at sales software provider Salesforce.com (News - Alert), will be keynoting its second annual conference scheduled on May18-19, 2010 at Santa Clara, California, with focus on social media marketing and optimization strategies for business.

Collins is the social media industry's foremost thought leader and has been developing marketing and technology strategies for over 15 years, primarily in enterprise software applications and cloud computing. In his current role as CMO, Collins leads the corporate marketing organization and is responsible for driving market leadership, global awareness, demand generation, on-line marketing, and communications for Salesforce.com

Social media technologies are fundamentally changing the sales, marketing and operations process. Business that used social media increased their revenue and growth by 60 percent versus 8 percent for business that did not use social media, according to a report by Marketo (News - Alert), a social media company.

Consumers are spending more time and conducting more business online and businesses that have incorporated social media are reaping the benefits as they are gaining visibility with the consumer across the entire online purchase cycle.

The conference will feature thought leaders in the social media industry, sharing their knowledge on best practices, marketing strategies, case studies, real world examples, ROI and metrics.

The conference will feature keynotes, discussions, panels and workshops featuring industry experts sharing their insights and knowledge on: B2C and B2B approaches to social media; how to create your social media strategy; how to sell social media to the "C" suite; how to implementing large scale social marketing strategies; how to leverage social media with online PR; optimization for smarter social media; social analytics, monitoring and metrics for social media

The conference will also feature workshops on: how you market your business on Facebook (News - Alert) to increase revenue, drive website visitors and create brand awareness through customer engagement; and how to market on Twitter.

The conference will feature discussions on social media marketing and optimization strategies, techniques and cases studies for creating and implementing a social media campaign, and delve into social media strategies for lead generation, increasing website traffic, social analytics, engagement and ROI.

Salesforce.com is the leading social business technology company providing end-to-end solutions for businesses large and small. In November 2009, Salesforce selected inContact, the market leader in on-demand contact center software and agent optimization tools, for its premier partner program to deliver the next generation of real time customer care solutions in the cloud.