December 05, 2012
Health Sector Demands a More Secure Information Exchange
By Susan J. Campbell
TMCnet Contributing Editor
Fax transmissions are declining largely in part to a growing demand for secure information exchange. The healthcare industry is dominating this virtual market trend by forcing developers to come up with a more secure, multimedia e-mail offering. Fortunately, they have access to OpenText, the secure communications provider who is dominating the market.
According to a recent industry report, OpenText is a proven leader in this space, claiming roughly 41 percent of the fax services market compared to the next leading vendor at 12 percent. The company offers enterprise information management solutions and also owns RightFax, a top fax server brand.
RightFax recently acquired EasyLink, expanding their footprint as a supplier of enterprise fax services and FoIP. Last year, its revenues jumped by nearly a third; largely due to its acquisition of MESSAGEmanager fax server business.
The Direct Project, an initiative to support the simple exchange of secure information within the healthcare industry, is already on a path to replacing standard e-mailing and faxing, according to this Davidson Consulting Inc. report. The health sector has impacted the overall market for any growth.
Compared to last year's predictions, FoIP servers will increase by only 10 percent CAGR, a huge drop from the 26 percent growth expected this time last year. Even with this change, that number still equates to about $360 million in 2016.
It's all a similar pattern to the PBX (News - Alert) market that dipped off before the arrival of Internet faxing, broadcast faxing and production faxing. These outsource services may be the answer to a secure information exchange as the fax service industry is expected to double its revenues from $1.1 million this year to $2.3 million in 2016. This growth may be attributed to more quality solutions that still engage users with a fax machine.
For now, the Direct Project is marching along with its e-mail version of the future that meets the more secure information exchange requirements by many users. However, there has been no mandate ruled against it but Direct Project's solution does have a few short falls. The e-mail is unable to confirm transmissions, so if you send an e-mail, there is no way to know if it was successful or not. There won't be an audit trail and most users won't be able to transfer large files to coworkers.
This leaves one option – the fax. While there are still a lot of needs to be met for a more secure information exchange in the healthcare industry, fax still appears to be a more popular option. Only about a third of the health organizations out there will make the move to Direct Project e-mail, leaving the market wide open for fax as the only true secure information exchange solution.
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Edited by Stefanie Mosca