Clickatell, a provider of Personalized Priority Messaging (PPM (News - Alert)), announced the launch of "Festive Retail Guide" that provides tips, fast facts and campaign ideas for retailers to activate SMS text marketing to reach wider group of customers and drive holiday sales.
The guide provides strategic SMS text marketing tips to help retailers improve customer response, retention and reach. Clickatell (News - Alert) released the guide as a helpful tool for stores to better market to their customers this holiday season and all year round, the company said.
“As a global leader specializing in individualized communications, we wanted to share the latest in a series of best practices briefs from the field to make it easier and more cost effective to use SMS campaigns," said Pieter de Villiers, Clickatell's CEO, in a statement. "The guide helps retailers bring customers through the door by offering deals and discounts straight to their mobile phone."
SMS text marketing has been one of the most effective channels of direct marketing. Recent researches have shown that SMS is capable of reaching the mass market with better success rate. Recent reports suggest that 98 percent of all text messages are read by the recipient – and 90 percent within the first three minutes.
InstantJobFair.com, a startup mobile recruiting Web site, recently reported that text messages have an open rate of 93 percent compared to e-mails being read about 19 percent of the time. Cell phones have become one of the most essential accessories for anyone. Studies show that most cell phones are within three feet of the owner 24/7.
Clickatell SMS text marketing solution is designed to help retailers capitalize on this growing trend with meaningful, targeted and personalized communication to effectively reach customers. The guide provides simple steps to help retailers create and manage a contact distribution list, establish customer profiles from their account histories, write an effective SMS message, measure campaign success, and use the correct tools to send and receive SMS messages.
Recently, TMCnet reported that CallFire, a provider of SMS text marketing solutions to businesses of all sizes, is offering a VoIP platform that powers voice broadcasts, call centers, call tracking and text messaging campaigns. The hosted solution allows users to quickly type in a message, upload a phone list, and schedule a time and date for the message to go out.Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Rich Steeves