Almost every insurance agent wants to get noticed, and those who don't get out there can end up rather hungry. Recently, CallFire took the liberty of combing through tons of customer experience documents within its own insurance agent clients and created a highly informative brochure for people who want to leverage SMS text marketing within this industry.
The guide revolves around three things that almost every insurance agent faces: self management, lead management and cold calling. Arming consumers with the tools needed to learn about how auto dialers, SMS text marketing, and IVR auto attendants can work for you and your agency will allow users to make the best of their time and find prospects quickly.
Perhaps one of the most important points shown in this research is a section dedicated to better managing current clients through using SMS text messaging and voice notifications, which advises consumers on how to use existing clients to find other prospects for you. When using SMS text marketing, companies can remind a client of your presence and reinforce the bond that the client has with the organization by providing valuable information. This way, the client will talk to his or her friends and family about you and your services.
Without too much intrusion, try sending your customers SMS notifications about subtle things like policy changes, events within the agency that might affect the client and disaster alerts. This ensures that the client feels like you are concerned and establishes rapport. Additionally, clients will take you more seriously and you will reinforce the bond and trust that you have with the customer through continuous subtle reminders.
With the proper marketing strategy in place, businesses can harness the benefits of auto dialers, SMS text marketing and IVR auto attendants to expand their footprint and establish a closer relationship between the company and the client.Miguel Leiva-Gomez is a professional writer with experience in computer sciences, technology, and gadgets. He has written for multiple technology and travel outlets and owns his own tech blog called The Tech Guy, where he writes educational, informative, and sometimes comedic articles for an audience that is less versed in technology.
Edited by Jamie Epstein