Have you ever considered the potential in pushing marketing messages to your current and potential customers via text messaging? Once assumed to be nothing more than spamming a cell phone, SMS text marketing
is a powerful way to push relevant information out to those who want to receive it.
According to this CallFire blog post
, the company delivers a line of call tracking products that allow businesses to know every call coming into their business. So when a company decides to generate some new business with call tracking numbers, CallFire is there to direct them into the main business line and keep tabs on where the customers got the number. Imagine what you could do if this technology were expanded to include SMS text marketing.
The CallFire process works by enabling businesses to purchase different numbers and placing them on either billboards, websites or other forms of advertising. When the customer calls in, even though they will be routed to the main line, the company will always know which number they initially used. This helps them track their core markets to know where they are most effective. Likewise, it also provides a phone number for those who may be interested in SMS text marketing.
Every number will be tracked by CallFire, but what about answering the phones? CallFire has a solution for that as well. With an IVR system
, at no additional cost, companies can continue tracking their calls through CallFire and route those numbers through the system, providing significant benefits for those companies using this system.
This solution can easily incorporate voicemail when prompted to and CallFire can help them set up a basic mailbox specifically designed for this out-of-the-box purpose. Callers simply leave a message, that call is tracked and passed on in a sound file from the voicemail box immediately.
For even more customization of the inbound numbers, CallFire gives businesses the options of having after-hours and busy settings. Both are great options to improve customer service. Leaving a more personal message for customers helps them to feel that they are important and that the business will meet their needs in a timely fashion.
In an environment where there are numerous employees handling inbound calls, the IVR solution can easily route those calls to more than one number at the same time. This ensures that more inbound calls will be answered efficiently.
There are several different ways that companies can integrate a call tracking system with an effective IVR auto attendant. Another bonus feature is the ability to see the call as it is transferred. There are various caller identification solutions that coincide with the IVR system. And, while CallFire records where the call is coming from, there is not always a need to display the number.
With CallFire’s IVR, however, agents can recognize their next call based on whatever description the company has determined in the initial setup. This will enable the agent’s to tailor their scripts accordingly.
When incorporating CallFire capabilities into an SMS text marketing strategy, the results are powerful. Users opt-in to receive relevant messages and you can be sure your key messages reach your intended audience, assuring a greater ROI.
Edited by Jamie Epstein