Recently, CallFire showed its commitment to education and indirectly drew attention to the way its SMS text marketing can be used in the education market during the recent Namaste India! event held globally on June 16.
Namaste India! is a one-day global event organized by literacy and gender equality nonprofit Room to Read that encourages yoga centers around the world to raise money for the nonprofit’s Girls Education Program in India. The Girls Education Program helps Indian girls graduate school and receive both the material and emotional support they need through academic support, mentoring and life skills training, Room to Read explains on its website.
The organization is dedicated to helping overcome the literacy and gender equality problems by establishing school libraries, building schools, publishing books for children in their native languages, and training teachers. At the same time, the organization also works for greater equality through enhanced education of young girls.
CallFire sponsored $200 worth of prizes in support of the fundraising efforts of Yogis Anonymous, a Santa Monica, Calif. yoga studio that participated in the event. Yogis Anonymous raised $3,000 for Room to Read during Namaste India!, CallFire revealed on its blog.
“Around the world, more than 60 million children of primary school age lack adequate access to education,” the SMS text marketing provider added. “Most will never learn to read or write. In particular, young girls receive less instruction, and what they do receive is often of lower quality.”
CallFire’s participation also indirectly highlights the role that SMS text marketing can benefit the education community.
“Mobile advertising has revolutionized marketing, and it’s a medium that works even better for educational institutions because younger people have the highest mobile adoption rates,” the company said. “With open rates averaging 98 percent, there is nothing else like it in terms of reach rate.”
The hosted SMS text messaging solution offered by CallFire lets school officials quickly type in a message, upload a phone list and schedule a time and date for an SMS blast that can go out to all or select students, parents or school officials.
Potential uses for SMS text marketing in the education world include: school event reminders and cancellation notices, emergency notifications such as school closings due to snow, anti-truancy announcements and classroom reminders.
The company offers a free best-practices guide that schools and churches can download to learn more about the advantages of SMS text marketing for their institution.
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Edited by Jamie Epstein