Santa Monica, Calif.-based CallFire, a company known for its robust SMS text marketing and carrier class telecom capabilities, is jumping head first into the political arena that is buzzing with rumors on which candidate is set to become the next president of the United States of America.
Always remaining involved with current issues that will ultimately affect its growing customer base, the SMS text marketing provider is working with countless organizations to allow them to gain access to an innovative platform that can be leveraged to poll current data.
Some results that have already been seen include the fact that in the swing state of Ohio, at the time this recent blog post was written, Barack Obama is coming out ahead of Mitt Romney with a 5 percent lead from registered voters, 49 to 44 percent. Looking at “likely” voters, the commander in chief holds a 50 percent to 46 percent edge over Romney.
These findings were derived from respondents who answered via cell phones and landlines, and nearly 946 registered voters and 678 “likely” voters in the state took action.
Additionally, when asked, “Do you think you are personally better off today than you were at the end of George W. Bush’s term?” 41 percent participants stated “better off” while 44 percent answered “worse” in the “likely” voter division. However, a majority of registered voters, coming in at 43 percent stated they were “better off” and 42 percent answered “worse.”
When posed with the question, “Do you think that President Obama’s medical reforms will ultimately raise, lower, or leave medical costs unaffected?,” 51 percent of both “likely” and registered voters said that they these newly instated plans will raise costs.
As we get closer to the extremely important election by the minute, campaign organizers are continuing to turn to CallFire’s NGP VAN platform, in order to gain access to a solution that will help empower the American people to get their butts off the couch and into the polls. SMS text marketing plays a key role here as it can be used to send out important reminders from now until the day of decision is made arrives, which will help people who might have forgotten to get out there and cast their ballot in the past.
“In partnership with NGP VAN and using its field survey tools, CallFire is now able to obtain salient data and voter feedback about political races at the national, state and local levels, including the presidential election,” said Dinesh Ravishanker, CEO of CallFire, in a statement. “This survey capability is able to elicit insights from voters – such as the recent presidential pulse sampling among respondents in Ohio – among the various campaigns and candidates that we represent for a fraction of the cost and on a much broader scale than ever before possible. This information offers a valuable snapshot of the state of voter opinion during a time when every potential ballot selection cast will weigh heavily on the outcome of presidential election and other key races in November.”
Edited by Rich Steeves