Mogreet, a global leader in SMS text marketing and MMS messaging, just unveiled its new suite of SMS and MMS offerings, transcoding, and user lookup application programming interfaces (APIs).
According to this Programmable Web blog post, the company’s API services, which are designed for mobile phones, make it easier for developers to incorporate text or video messages, updates, and alerts into applications tailored to wireless devices. The other advantage of the program for developers is that the suite can be used for transcoding, hosting, and well as launching pictures, sound files and videos.
Transcoding features enable message content to be correctly displayed over various wireless devices, including tablets, desktops, laptops, and smartphones. And, the user lookup option makes it easy for companies to create unique content and SMS text marketing messages targeted at specific users. T
his function can even lead to more application downloads by forwarding appropriate content such as an Apple (News - Alert) Store link to iPhone users or by sending Verizon subscribers applicable offers geared for their type of service.
James Citron, who helped found Mogreet, noted that the company’s SMS text marketing platform and imaging capabilities have formed the foundation for many successful marketing campaigns for some of the largest players in the industry. The launch of its latest suite is intended to extend access to those same capabilities through the new series of APIs.
Mogreet’s SMS text marketing and MMS messaging can be delivered via most any major carrier across the United States, including AT&T, Sprint, T-Mobile (News - Alert), and Verizon. And because messages are sent via shortcode, carriers don’t limit the quantity or delivery rate for use in promotional campaigns geared toward mobile devices.
But managing MMS multimedia and SMS text marketing campaigns requires adherence to the best practice of mandating that users to ‘opt-in’ to receive messages. Mogreet’s platform can automatically take care of the opt-in/opt-out process so that businesses can focus their efforts on more critical functions.
Another key benefit of Mogreet’s platform is cost. Incorporating multimedia applications into messaging only costs about one cent per message sent. So, utilizing an API is a fast and cost-effective way to send a quick blast to a subscriber list, oversee content, or update users on the promotional list.
Anthony Rossano, who serves as Mogreet’s CTO adds that the new APIs allow developers a simple and user-friendly way to send messages, provide alerts and notifications, and push multi-media out to wireless devices. The APIs can be specially geared toward creating company-specific solutions, and Rossano says the company is excited to see what organizations will do with the platform.
Edited by Jamie Epstein