If you had to pinpoint the perfect blend of sales and marketing for your business’ customer relationship management (CRM) solutions what would it be? Chances are, if you haven’t visited the recipe in the past 5-10 years, it has likely changed quite a bit right?
With different mediums such as the Internet and mobile devices being integrated into our customer service processes more each day as the introduction of new technologies emerge, the recipe has actually changed more than you may realize. However, unfortunately there are a number of companies that are still practicing the same processes, wondering why they are not as successful in retaining or growing their customer base as their competitors.
According to Social CRM and mobile care provider, Hold-Free Networks, customer service is increasingly becoming the most important differentiator a company can possess as service has began to take precedence by taking the active role of sales. In fact, customer service has become such a significant part in the process, that the old mix of marketing, sales and service has actually become service, service and more service.
But as essential as customer service is for any establishment, has service truly become the new marketing? If you find yourself asking the same question or if you are interested in learning why this may be the case, join Joseph Katz, CMO of Hold-Free Networks, Wendell Black, president of sales and business development for Hold-Free and Mike Figgins, senior director of market strategies for Convergys (News - Alert) Corp. for an informative presentation addressing these exact topics.
The presentation, “Why Marketing, Sales and Service has Become Service, Service and More Service,” on March 1, 2012 at 2PM EST/11AM PST, will also explore how to translate a customer’s initial service experience into a recurring sales opportunity so sales leads never go underutilized
If you are interested in learning why more customer service is the new model for CRM and how exceptional customer service can be used as a marketing tool you don’t want to miss this presentation. To learn more and gain tips on how to update your CRM processes through your company’s customer service register for this event now.
Edited by Juliana Kenny