Jive Software (News - Alert), the industry's largest pure-play social business provider, is launching its brand campaign titled "The Day You Give Them Jive." The campaign is Jive’s first brand campaign in the U.S. with advertising agency Pereira & O'Dell (News - Alert) using digital out of home, online advertising and social media. “The Day You Give Them Jive” encourages adoption of social business technology.
The campaign started on July 16th with online ads and video running on sites like LinkedIn (News - Alert), Wired and WSJ. These websites directed audiences to jiveon.com, where companies can begin a free 30-day trial to check first-hand how Jive can change their workplace collaboration.
Gary Theut, director of client services at Pereira & O'Dell, said, “We are building a story with 'The Day You Give Them Jive,' both from a messaging and visual standpoint. From everything that is wrong with the workplace to finding resolution in Jive's social collaboration platform, we want to express it all."
Jive's platform and applications combine the consumer-like simplicity users’ love with the scalability, security and controls enterprises requirement. The social business provider delivers a powerful combination of community and collaboration features with social networking and monitoring capabilities all within one integrated platform.
In a press release, John F. Rizzo, chief marketing officer at Jive Software, said, “We believe our social business platform unleashes creativity, drives innovation, and improves workplace productivity by increasing engagement within the enterprise, as well as with customers and partners. We want to demonstrate how business as usual with antiquated email systems and dusty portals doesn't enable employees to work as productively as they could with modern social business systems.”
Social Business technologies are now transforming how companies can communicate and collaborate with their business networks. Social Business platforms are creating groundbreaking ways to engage employees, customers and the entire social web. The campaign is based on the idea how adoption of Jive help employees transform themselves into office heroes by changing their office from the status quo into an innovative, collaborative environment.
Jive Software recently announced that it will report financial results for its second quarter ended June 30, 2012, after the U.S. markets close on Tuesday, August 7, 2012.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.
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Edited by Rachel Ramsey