Dynamic Signal, a major provider of social CRM, content marketing and consumer engagement solutions, recently raised $13.3 million in a Series B financing round led by venture capital firm Venrock.
Time Warner Investments, Trinity Ventures and Cox (News - Alert) Enterprises were other participants in the round.
The officials from Dynamic Signal said funds will be used to expand the company’s operations and further strengthen its sales and marketing efforts. The company has now raised $21 million since it was founded in 2010.
"We look forward to collaborating with our new and existing investors as we continue to build out a great company with the best brand name clients in the world," said Russ Fradin, Dynamic Signal CEO. "Dynamic Signal helps companies easily understand and increase the value of their social media efforts. Our technology delivers the tools and data that helps identify the most passionate and influential voices in specific categories or markets, recruit them and then activate them to 'spread the word' with social content marketing campaigns and branded content."
Dynamic Signal offers Brand Amplification Platform that allows clients to systematically launch successful word of mouth marketing programs with ease. The platform combines all the essentials of a CRM application, an analytics tool set, and a payment system to allow the users to create and manage a vibrant community of brand advocates – all from a single interface.
The company has helped General Mills, Disney (News - Alert) and Martha Stewart build branded digital communities.
"We're really excited about Dynamic Signal, their leadership position as a social CRM and their Brand Amplification Platform,” said Brian Ascher of Venrock. “They have built a phenomenal team and technology suite that can deliver real social ROI to marketers. We're convinced their platform is truly unique and enables brands to deliver a wide range of marketing-tested social media and influencer programs."
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.
Stay in touch with everything happening at ITEXPO. Follow us on Twitter.
Edited by Braden Becker