Spredfast, a social marketing software provider, recently announced that its social media management system has been selected by Caterpillar Inc., a manufacturer of construction and mining equipment.
Officials from Caterpillar said the solution from Spredfast will enable Caterpillar to further improve coordination and team collaboration efforts across several internal departments and the extended Cat dealer network.
Social Media Management Systems (SMMS) from Spredfast help enterprise companies manage the enablement of more people, in more places to engage in more conversations. The solution includes a module for hosting Facebook (News - Alert) applications delivered to customers via a managed service model that is sized appropriately for the enterprise. This service allows companies to ensure quality of all tab apps deployed on Spredfast, as well as the integrity of the data being fed back into the engagement platform.
"With plans to ramp up hundreds of users across multiple different teams in the Spredfast platform, we are truly helping Caterpillar engage more people, in more places, to have more conversations with their social community in an organized and timely manner," said Rod Favaron, Spredfast CEO.
Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare (News - Alert), and popular blogging platforms.
Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG.
In related news, Spredfast recently announced its admission into the Twitter Certified Products Program, recognizing its social media campaign as a certified engagement and analytics product. The group certifies solutions that leverage the Twitter (News - Alert) platform to its full potential and innovate to solve business needs.
Twitter's engagement certification is a strong endorsement of Spredfast's ability to help brands build meaningful relationships with their customers.
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Edited by Braden Becker