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Spanish Language Contact Center Solutions: How Set Are You For The Exploding Hispanic Customer Call Center Market?


TMCnews Featured Article

August 31, 2011

Spanish Language Contact Center Solutions: How Set Are You For The Exploding Hispanic Customer Call Center Market?

By David Sims, TMCnet Contributing Editor

Spanish language contact center solutions professionals know that Hispanic consumers represent the fastest growing market segment in America today. Does your company know that?

To find out, take this instant quiz – are you equipped to sell and service your product lines in a bilingual Spanish and English environment? Have you integrated your Hispanic direct market and Internet effort with a quality outbound and inbound response program? Are you using the best Hispanic and Spanish telemarketing lists to drive your campaign results? And the most critical question: Will your Hispanic telemarketing or customer service campaign really outshine your competitor's?

According to the Spanish language contact center pros at Hispanic Call Centers, if you want to find answers to those questions, you might want to look into an integrated product and service package. A good one can give you the promotion, fulfillment, direct response TV, call and Internet contact service, print ads, and specialized databases not otherwise readily available in Spanish or English.

Specifically, for Spanish language contact centers solutions, how are you doing in outbound sales programs? These either work on pay-per-hour, or hybrid hourly plus a commission format.

What about inbound direct response work? You can find vendors, including Conexion One, to provide 24 x 7 Spanish and English interpreters, customer service, order taking, dedicated agents or pay-per-call.

In addition, good Spanish language contact center solutions companies can provide lead generation programs that combine call center work with raw leads that are generated in other media including mobile, Internet, radio or print. For centers looking for good quality call campaigns, vendors offer a number of options they should have developed and tested, available for experienced centers to run.

E-Learning for call center agents should also be part of an effort to improve call quality in mid-sized centers, as well as the sale of U.S. Spanish and English databases. Companies should have the ability to provide access to a large inventory of lists and databases for dialing, and sales prospecting.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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