Spanish language contact center solutions provider Maximus has opened a new customer contact center in Edinburg, Texas, along the U.S./Mexico border. The company also recently revealed plans to hire up to 400 local job-seekers by the end of 2012.
Rapid growth within the bilingual workforce has contributed significantly to the expansion of Spanish language contact center solutions within the region. Edinburg boasts approximately 1.2 million residents, with the majority of them being bilingual. In addition, this location is highly popular for a variety of call centers, BPOs, and other commercial, retail and industrial activities.
"As the Hispanic population continues to grow rapidly in the U.S., the related needs for that population grow as well. Boasting a workforce that can fluently engage individuals in either English or Spanish is a huge plus for this area," said Raudel Garza, executive director with Rio South Texas Economic Council in a press release.
As a rising number of companies continue to realize that the Hispanic market is growing faster than almost any other, the ongoing process of acquiring and taking care of Hispanic clients has become a main priority. By implementing Spanish language contact center solutions, companies can greatly increase revenues, a TMCnet report states.
"We have a young abundant workforce with a strong work ethic. Almost all of the children being raised here grow up hearing and speaking two languages, and most residents can easily and comfortably converse in both English and Spanish," Nelda Ramirez, executive director of Edinburg Economic Development Corporation concluded.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.