Cox (News - Alert) Communications has revealed plans to celebrate the dynamic Hispanic culture during Hispanic Heritage Month, continuing the celebration throughout the course of the year. The company will feature relevant shows that will be accessible on demand, as well as promote educational public service announcements as part of its partnership with The League of United Latin American Citizens (LULAC). This month will also bring to light Cox's new marketing campaign that features Yarel Ramos and has been created to increase traffic within Cox retail locations, as well as Spanish language contact center solutions where representatives are bilingual—fluent in both Spanish and English.
Within the on demand content suite, the company will be offering multilingual viewers tons of different shows which include topics that highlight Hispanic American history and documentaries that are all about education and housing problems. In addition, some lighter content will be featured, such as cooking programs.
According to a press release, Cox TV customers can now view multiple Hispanic-related titles including: Quinceanera, Camino a la Corona 2011, Mira Quien Baila!, The Motorcycle Diaries, Latino List and Tropico de Sangre.
"Cox is deeply committed to offering a rich diversity of educational and entertaining programming, such as the influential and award-winning selections that celebrate Hispanic heritage," said Bob Nocera, director of new video services at Cox Communications in a statement. "It gives our customers an opportunity to revisit favorite titles, or explore a new genre of programming, with the convenience of On Demand."
In order to further the company’s decision to increasingly integrate digital media with its national partnership with LULAC, Cox has revealed it will donate $500,000 worth of broadcast time to an educational PSA that will run during the year. "We are proud of the partnership with Cox Communications and its dedication to providing Internet, phone and television service to the Latino community," Brent Wilkes, LULAC's national executive director commented.
Additionally, this month marks the beginning of Cox's new marketing campaign featuring Yarel Ramos. "Cox has been a part of the Hispanic community for years, and we're excited to introduce a fresh campaign to this audience," Tony Maldonado said. "Yarel is passionate about working with the community and widely admired for her work with Mun2 and not-for-profit organizations, and we're excited to work with her on this campaign."
The brand new campaign is comprised of both 30 and 60 second Spanish and English-language television and radio spots, snail mail, print, online banners and information that has been placed on highly popular social media websites such as Facebook and Twitter (News - Alert).
Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves