Megatrends Point Toward Increasing Need for Telecom Expense Management
October 09, 2013
By Mae Kowalke, TMCnet Contributor
As a laptop user, I feel like a dinosaur. Whether at home or in a coffee shop, increasingly I’m surrounded by people using tablets and smartphones for their computing experience instead of a desktop or laptop. This feeling is more than just anecdotal, too; as a recent blog post by Caroline Lebrun highlights, the move to tablet and smartphone use over traditional computers is one of the magatrends these days.
This shift affects anyone involved in telecom expense management, as it signals an increasing number of cellular plans that companies will need to track and optimize.
The official eclipse of the PC is expected to take place in 2015 when there are more smartphones and tablets that are expected to access the Internet than PCs, according to Lebrun’s blog about megatrends.
This year alone, the number of tablets will grow to 200 million, she wrote, and tablet adoption is expected to grow from 51 percent to 58 percent within the next 12 to 18 months.
From this, apps will continue to gain in prominence. There currently are 1.5 million different apps on the Apple (News - Alert) and Google app stores, and by 2017 roughly a quarter of all enterprises will have their own business app stores for employees.
Making these smart devices useful despite their relatively small hard drive sizes is the cloud, which also has been seeing staggering growth. Roughly a third of all IT spend this year will be on cloud services, according to Lebrun, and it will be half of IT spending in the next couple years.
The global cloud market is expected to reach $131 billion by the end of 2013, highlighting the trend, and 83 percent of companies that have embraced the cloud have said it saved them money.
All this cloud use will raise the amount of data that employees push around the Internet, making telecom expense management particularly important.
IDC (News - Alert) forecasts a 44-fold increase in data volume between 2009 and 2020, and a 40-percent projected growth in global data generated per year versus only a 5-percent increase it global IT spending.
Just to put this in perspective, 2.5 billion gigabytes (2.5 exabytes) of data are created every day, noted Lebrun, and that number doubles every month.
Some of this comes from social networking.
Today, roughly 93 percent of marketers use social media for business. The only surprise with that number is that there is not 100 percent penetration.
The main target is Linkedin, as the business social network is 277 percent more effective for lead generation than Facebook or Twitter (News - Alert).
All the major trends point toward increasing reliance on telecom services. Managers who oversee telecom expense management should not get too comfy; there’s more work ahead.
Edited by Rachel Ramsey